Privacy Policy

Morshen Privacy Notice

Last Updated: October 22, 2026

Our Responsibility

Brightpeak Trading LLC operates Morshen at morshen.com. This notice describes how personal information is handled when you visit the store, place an order, ask for assistance, or interact with our marketing.

Information Connected with Your Shopping

We may process:

  • Contact information, including your name, email address, and telephone number.

  • Billing and delivery addresses.

  • Account, order, return, and refund information.

  • Customer-service messages and information you provide about an order.

  • Payment status, transaction references, and limited payment information supplied by checkout providers.

  • IP addresses, browser and device details, cookie or similar identifiers, referral information, pages viewed, and shopping events.

Payment credentials are processed by the applicable payment providers. Relevant information may also come from delivery, payment, fraud-prevention, analytics, and advertising partners.

How Information Supports the Store

We use information to administer purchases, arrange delivery, respond to questions, manage returns, protect the website, prevent fraud, maintain records, and meet legal requirements.

Where permitted and subject to applicable choices, we may also use information for website analysis, marketing, advertising measurement, and personalization.

Where a legal basis is required, the relevant basis may be contract performance, a legal obligation, legitimate interests, or consent. You may withdraw consent without affecting earlier lawful processing.

Sharing and Service Providers

Information may be disclosed to our e-commerce platform, payment processors, fulfillment and shipping providers, IT and support services, professional advisers, and analytics or advertising partners when relevant to their services.

Disclosure may also occur when legally required, to investigate misuse or protect rights, or in connection with a business transfer subject to appropriate safeguards.

The role and permitted use of information depend on the recipient and applicable arrangements.

Cookies, Advertising, and AppLovin

Essential technologies help operate security, shopping carts, and checkout. Other technologies may support traffic analysis, campaign measurement, and advertising.

Where Morshen uses AppLovin advertising or measurement technologies, information available to those technologies may include:

  • IP addresses and device or browser information.

  • Cookie, advertising, or other online identifiers.

  • Pages and products viewed.

  • Cart, checkout, and purchase events.

  • Advertising interactions and attribution information.

Processing may support ad delivery, campaign attribution, advertising performance measurement, and fraud prevention. The actual information depends on the integration, its configuration, and applicable privacy choices.

For information about AppLovin’s own practices and choices, visit:

https://legal.applovin.com/privacy/

Where consent is required, non-essential tracking is used only after valid consent. Available consent or privacy controls can be used to review choices. Contact us if you need assistance locating or exercising an applicable option.

You can also manage cookies through browser settings, although restricting essential technologies may affect store functionality.

Your Choices and Applicable Rights

Depending on your location and the laws that apply, you may have rights to request access, correction, deletion, or a copy of personal information; object to or restrict processing; withdraw consent; or appeal a denied request.

Advertising-related disclosures may qualify as a “sale,” “sharing,” or targeted advertising under certain U.S. state laws, even when information is not exchanged for money.

Where these rights apply, you may opt out through available website privacy controls or contact service@morshen.com. Recognized opt-out preference signals, including Global Privacy Control, will be handled as required by applicable law.

Requests may require proportionate identity verification. Authorized agents may act where permitted. We do not discriminate against customers for exercising applicable rights.

Marketing messages include an unsubscribe option. Necessary purchase and service communications may continue after marketing is declined.

Retention and Protection

Information is kept only as reasonably needed for the purposes described, including accounting, legal obligations, fraud prevention, and dispute resolution.

We use reasonable technical and organizational safeguards. No online transmission or storage method is completely secure.

Information may be processed in countries outside your own. Appropriate safeguards for international transfers will be used where required.

Children and Changes

Morshen is intended for general adult shopping and is not directed to children under 13. Contact us if you believe a child has provided information requiring review or deletion.

We may revise this notice as practices change. The date above will be updated, and additional notice will be provided where required.

Contact the Operator

Operated by: Brightpeak Trading LLC
Business License Entity: Brightpeak Trading LLC
Email: service@morshen.com
Customer Service: +1 7193017781

Registered Address:
1240 Popes Valley Dr
Colorado Springs, CO 80919
United States

Website: https://morshen.com/